Graphic and Web Design | Melbourne, Northcote, Fitzroy, Collingwood, Brunswick, Reservoir, Preston

Coles Thongs 2009

The Challenge

We were asked to develop concepts and artwork for a range of thongs for the Coles supermarket chain. Our client was a third-party supplier to Coles.

The range was wide, with designs needed for men and women as well as boys and girls. The designs needed to be colourful but also needed to meet various technical constraints of the printing and manufacture process. This included keeping the designs fairly simple and limiting colours to a maximum of three or four.

The Solution

We created a range of original illustrations which could then be adapted for application onto the footwear. Colour ranges were kept within the limitations of the product while being matched with the colour of the plastic ‘thong’ part of the sandals.

This range of thongs went on sale in Coles supermarkets in the summer of 2009.

About Us

CM Design is a highly creative graphic design studio with a strong business focus. All our work is carried out in close consultation with our clients so that we create designs that not only look great, but also meet a specific business need.

Our principal, Curtis Miller, is qualified in marketing and design. Many years working in a wide range of business environments have given us a strategic, as well as creative mindset.

We provide a complete service, from logo design through to the creation of fully interactive websites. We work comfortably on both print and web design projects.

Testimonials

Hush Designs

CM Design have developed a significant number of websites for Hush Design clients over the past years. Not only is CM Design my first point of call for all client website development, but my first recommendation to my friends and family. They have made the development process easy to understand for those clients who know little about the web design process and have gone to extreme lengths in providing web solutions for complex requests.