The Challenge

Antons, a major supplier to the Australian and New Zealand framing industries, wanted to support an upcoming sale with a brochure featuring their ‘Australiana’ collection. The main purpose of the brochure was to show off Anton’s range of contemporary, traditional and distressed timber mouldings, along with complementary framing accessories.

The brochure needed to reflect the ‘Australiana’ theme, but it needed to avoid any sense of being kitsch. And the brief was tight: a lot of information needed to be conveyed in a 12 page brochure.

The Solution

We used the recognisable green and gold colours of Australia, but by choosing more contemporary hues we were able to add a level of sophistication to the theme. The use of quality imagery of the Australian landscape added to this feel.

Careful choice of product images and layout allowed us to present the information needed within the space available while avoiding any sense of clutter.