The Challenge

To revitalise the company identity and business card to bring it inline with the companies new activities and business focus.

The Solution

To maintain brand familiarity the general colour scheme and the ball icon were retained as part of the new design. A brighter colour scheme was applied to the design.

The new organisation of the text within the logo dealt with two issues with the previous logo. First, the previous logo was very long and made applying it to a range of applications difficult. The second issue was that people often missed the "Z" or created a new word "Genz". Creating a more structured logo with varying emphasis on each part of the business name solved both of these issues.

On the business card, the layered colours and brand elements were used to create depth and reflect the many aspects of internet marketing which reflected the companies activities. On the reverse of the card an online form graphic was used to illustrate the skill areas which customers can choose from when working with Gen Z Media and enable us to incorporate these elements into one simple tagline.