The Challenge

MPF Garden are a small landscaping company. They were looking to freshen up their image and present themselves with an extra degree of professionalism.

As an existing company, it was important to MPF that their new logo was not a complete break with the past – that it would incorporate some aspects of the identity they had been using for some time. They also wanted to make sure that while looking more professional, they would still come across as practical and down-to-earth.

The Solution

We took elements of our client’s existing logo and used them to create a more stylised, modern look. The new logo is simple, but we used a range of graphical techniques to add depth and gloss to it.

Once the new logo was in place, we combined it with a contemporary green to create a ‘brand’, which was then used to design a range of stationery. As an added touch of practicality, the business card design incorporated an area for note taking on its reverse.

The cards and letterheads were printed on 100% recycled paper using non-chemical based ink.  This gave the stationery an earthy, rough texture in keeping with the environmental focus of the company.