The Challenge

As a new business, Melbourne-based Feng Shui consultancy The Red Bird needed a corporate identity that would attract attention. They wanted to include some aspect of Feng Shui into the identity while sticking with a simple overall design.

The Solution

Memorability comes from the use of striking design, but that is not the only aspect of stationery that can make a difference. With The Red Bird we were able to do a number of things to increase the impact that their stationery made.

We developed a simple but strong logo incorporating the Feng Shui symbols of the phoenix and the colour red.  The only other colour we used was a muted grey, almost as a watermark on letterhead and envelopes.

For the business card, we chose a heavyweight stock, added rounded corners and gave the cards matt laminate finish. A ‘gloss spot UV’ was used for the dark red bird on the back of the card: this raised it from the surface adding texture and depth. The combined affect of all these features was a business card which feels more like a gift than something to be tucked into the back of a draw.

Click here to see the red bird website solution