Small Town

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The Challenge

Small Town is a music and events promoter with an emphasis on country music. We were asked to create a corporate identity for the company. The brief we were given was fairly open except for one thing: the logo had to include a horseshoe image in some way.

The challenge was to incorporate the horseshoe image without resorting to stereotypes, which would have given potential clients a narrow view of what this company does.

The Solution

We developed a stylised horseshoe image which has a modern feel without becoming cartoonish. We then used enlarged portions of the horseshoe in the background to turn the horseshoe into a road – in keeping with the touring nature of the musicians and events which Small Town promote.

In choosing a font, we looked for something modern but with a traditional twist, avoiding ‘wild west’ stereotypes while remaining connected to the country music theme.
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About Us

CM Design is a highly creative graphic design studio with a strong business focus. All our work is carried out in close consultation with our clients so that we create designs that not only look great, but also meet a specific business need.

Our principal, Curtis Miller, is qualified in marketing and design. Many years working in a wide range of business environments have given us a strategic, as well as creative mindset.

We provide a complete service, from logo design through to the creation of fully interactive websites. We work comfortably on both print and web design projects.
 

Testimonials

Next Level Accountants

CM design are outstanding. Dealing with CM Design was an absolute pleasure. They really offers a whole lot more than graphic design, their perspective when it comes to marketing of our accountancy services was invaluable in making sure that we hit the mark and did not waste any money. The service is highly personable and I felt that I was their most important client. The graphic design outcome they produced met the brief and have exceeded our expectations on every job we have given to them. For any small business owner deciding on a graphic designer, using CM Design is the kind of business you want to be dealing with.

Lyndon Russell - Next Level Accountants